A quick round-up of recent marketing news and ecommerce trading updates, plus the week’s largest story online: the death of David Bowie and the social media reaction to this, much heartfelt but some clumsily opportunistic.
A last shout for overall 2016 predictions too with Econsultancy founder Ashley Friedlein’s 10 digital marketing and ecommerce trends; lots of interesting insights and I was pleased to see that Ashley’s first prediction (about marketing tech architecture or “marchitecture”) was in line with my recent 2016 blog post, which also started with this point.
It’s been a very busy week for post Christmas corporate trading updates. Obviously, these have shown various winners and losers, but one consistent trend has been the continuing rise of ecommerce (and in particular mobile) sales. Internet Retailing’s take on December’s BRC sales figures highlighted this well, while Marketing Week demonstrated how digital marketing was helping to driving overall brand engagement as well as direct sales, with Aldi’s John Lewis spoof singled out for praise.
Finally, David Bowie’s sudden and unexpected death on Monday led to a wealth of reaction, with social media of course to the fore. Much of this was personal tributes explaining just what Bowie meant to the individuals in question but there was also some really terrible bandwagon jumping by various non-related brands keen to get in the action. Crocs’ terrible tweet was possibly the most publicised offender and certainly one of the worst, as Brand Republic pointed out, while the ever entertaining Condescending Corporate Brand Page on Facebook rounded up quite a few other awful examples. A time to reflect that even seemingly otherworldly figures have family and friends to consider and that trying to sell shoes on the back of this is at best tawdry, at worst completely insensitive; surely not what Bowie was envisaging in his guise as an early internet pioneer, among the many strings to his bow.
Lead blogger and founder of Clear Digital: talking about ecommerce, digital, marketing and media.