With just five weeks until what will be a very different Christmas this year, this Clear Digital Digest examines:
Although not the cheeriest subject, this is the first Clear Digital Digest since we went into a second lockdown on 5th November.
BLACK FRIDAY: ONE WEEK TO GO
As well as the lockdown, online sales in November will be further boosted to some degree by Black Friday next week.
DELIVERY: SANTA WILL BE INCREASINGLY BUSY THIS YEAR
One topic that we will likely hear more about in the coming weeks is the problems caused by these inflated online sales when it comes to actually delivering the orders.
Of course, to many it wouldn’t feel like Christmas without the high prestige TV led campaigns we are now accustomed to expect, which have really increased in profile over the last week with the launch of both the John Lewis ad plus a new series of ITV ratings winner “I’m A Celebrity Get Me Out Of Here”.
As alluded to above, forecasting accurately for 2021 is going to pose more challenges than for any year in living memory. So I liked this take on strategic planning from Tom Fishburne, the ever entertaining Marketoonist…
Lead blogger and founder of Clear Digital: talking about ecommerce, digital, marketing and media.