FEATURED BLOGS: DEEP DIVES

The growth of Direct To Consumer, Shopify – and developing multiple channels

The latest Clear Digital deep dive article explores the size and dynamics of the UK DTC sector, as well as examining Shopify (and similar ecommerce solutions) in order to understand more about DTC winners and their growth drivers, including expanding onto other channels. 
​Read on here.

Discogs: the digital success story of the vinyl revival

Discogs is a digital brand with a difference; it’s thriving in the hugely competitive music sector, by catering to a niche but dedicated sector of record collectors.  
​This article reviews the current music market, delves deeper into the second hand vinyl market and then examines Discogs and its recent success. 
​Read on here.

The UK marketplace sector - and the role of community

Marketplace sites are responsible for a third of the UK ecommerce sector with sales of £26.2bn in 2019.  As well as Amazon and eBay, community-driven marketplaces are also experiencing significant growth.  Exploring the dynamics of the UK marketplace sector, this article examines the winners and what we can learn from them.  Read on here.

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CLEAR DIGITAL ROUND-UP

Clear Digital blogs: 2020 round-up

My final Clear Digital blog of 2020 rounds up in one place all the deep dives and Digital Digest summaries that I’ve written over the last 6 months.
​Read on here.