Hi and welcome to the first Clear Digital Digest for a while, as the Clear Digital blog returns. More about that here but as before, these summaries will select a range of recent interesting, insightful and sometimes quirky ecommerce, marketing and media stories and break them down into handily digestible form.
Today we’re looking at some new research on the world’s largest brands, the increasingly polarised nature of the UK retail market plus a novel way to socially distance ahead of lockdown restrictions further easing this weekend…
AMAZON REMAINS THE WORLD’S MOST VALUABLE BRAND, BUT FACEBOOK FALLS
Methodology: Kantar’s BrandZ valuation process takes the financial value created by a brand in US dollars and multiplies it by brand contribution, to calculate its Brand Value: the worth in dollars that each individual brand is tangibly worth.
RETAIL’S CONTINUING DIVIDE
It’s been another unfortunately contrasting week of winners and losers in the retail space.
As Clear Digital returns this week, I’ve just published two deeper dives as well, both examining the marketplace sector. This is an area that has actually benefitted to some degree from the present turmoil, with recent stories including Etsy doubling its sales in April and music marketplace Discogs seeing usage levels increase by 65%.
And finally, with (some) pubs set to reopen this weekend – and mixed views as to what this will bring – I did like this novel solution from across the Channel that I discovered on Twitter this week…
Lead blogger and founder of Clear Digital: talking about ecommerce, digital, marketing and media.