Clear Digital blogs: 2020 round-up

​My final Clear Digital blog of 2020 rounds up in one place all the deep dives and Digital Digest summaries that I’ve written over the last 6 months…

Deep Dives

THE UK MARKETPLACE SECTOR - AND THE ROLE OF COMMUNITY
Marketplace sites are responsible for a third of the UK ecommerce sector with sales of £26.2bn in 2019.  As well as Amazon and eBay, community-driven marketplaces are also experiencing significant growth.  Exploring the dynamics of the UK marketplace sector, this article examines the winners and what we can learn from them. 

DISCOGS - THE DIGITAL SUCCESS STORY OF THE VINYL REVIVAL
The specialist marketplace Discogs is a digital brand with a difference; it’s thriving in the hugely competitive music sector, by catering to a niche but dedicated sector of record collectors.  
​This article reviews the current music market, delves deeper into the second hand vinyl market and then examines Discogs and its recent success. 

THE GROWTH OF DIRECT TO CONSUMER, SHOPIFY - AND DEVELOPING MULTIPLE CHANNELS
This article explores the size and dynamics of the UK DTC sector, as well as examining Shopify (and similar ecommerce solutions) in order to understand more about DTC winners and their growth drivers, including expanding onto other channels. 

Clear Digital Digests 

20th November 2020: Here Comes A Very Different Christmas

30th October 2020: Ad spend, Black Friday, TikTok, Royal Mail and Woolworths

6th October 2020: Bagel cities, online grocery, Instagram is 10 and a chocolate orange hotel

18th September 2020: Subscription coffee, Amazon ads, retail sales update and cricket data

4th September 2020: Ocado, eBay, Discogs, Netflix and authorised handball

21st August 2020: 5 big shifts, retail round-up and retro gaming

11th August 2020: Turn on, tune in and check out

3rd August 2020: Argos catalogue RIP, retail tie-ups, Q2 updates and soccer supervillains

17th July 2020: MP3, marketing spend and movies sur l'eau

10th July 2020: Online habits, haircuts and robot fans

​3rd July 2020: Brands, baskets and bears